Carrotmob is exactly the sort of thing I think the flash mob community should grow into. It creates a strange scene, but does so in a way that directs resources for positive change. In this case, getting a flash mob of people to show up and buy something from the store committing the most money to becoming greener. I really like the idea of harnessing consumer power (via organized collective action) to encourage companies to do things we want them to do, and I like the company (Virgance; obsf: yes, it’s named after the word Lucas coined in The Phantom Menace) which has since been set up to create more carrotmobs or similar activities. I am really excited to see where this goes.
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